See the opportunity clearly. Know what to do next.
Whether you're improving a business you already run or pressure-testing an idea, DTR Operations combines AI-assisted research with 30+ years of operational leadership to find what's costing you money — and hands you a practical 90-day plan. Every full diagnostic is reviewed by a founder before it reaches you.
Starts with a Free Instant Business Read — no card, no commitment · read a complete sample report before you decide anything · What are the six lenses? →
From intake to a plan you can run on.
Same engine every time. You complete the intake; the research and the report follow from what you give it.
Tell us about your business
A thorough intake, on purpose — where you operate, what's working, where it's stuck, and the numbers you actually have. The more completely you answer, the sharper the report: every lens works from what you give it.
Start your intake →Get a scored, honest report
A six-document binder: an executive summary with your score, the six-lens diagnostic with what each part means for you, a measured scan of your website and local search presence, a risk register, a 30/60/90 playbook, and every source we used. Reviewed by a person before it reaches you.
Read a full sample →Choose what happens next
Everyone starts the same way: you complete the intake and get the report. From there it's your call — a 1:1 walkthrough with Donald, or a Focused Fix Sprint where we take the highest-leverage finding and implement it with you.
See the options ↓Two ways in, one honest process.
Every path ends the same place: a scored, founder-reviewed diagnostic and a 90-day plan. Start with the one that sounds like you.
I already run a business
An honest scorecard on what’s working, what’s leaking, and a 90-day roadmap to fix it — grounded in measured research, not opinion.
Start the Assessment →I have a business idea
Pressure-test it against real market data before you spend a dollar building it — what must be true for it to work, and what to do first.
Test the Idea →Sharpening one specific offer, or no idea yet? Two more paths on the Get Started page →
Founding pricing applies to the qualifying engagement you purchase while founding-client spots remain, and to that engagement only — it is not a permanent rate. Future services are priced at the rates in effect when those services are purchased — see the Terms of Use. Pricing is the same on every path — each one starts with the free read and the same intake:
Enterprise Consulting Overviews
Deeper operational reviews and custom done-for-you builds for larger organizations, opening as our assessment case studies build a track record.
Run by the two people whose name is on it.
"Our name and our faith are attached to this — so it's honest, whether that's flattering or not."— Donald & Tiffany Roberts, DTR Operations
Donald Roberts Owner & CEO
Donald spent 30+ years leading contact center and customer experience operations at Capital One, QVC, Panasonic, and AvalonBay — co-managing a 600+ person support site, scaling a work-from-home program to 500+ representatives, and driving the kind of AI-enabled transformation he now brings to DTR's own assessment tool. He has completed coursework in business administration and management at Norfolk State University and Western Governors University, holds a Leadership for the AI Age credential from MIT Professional Education, and holds Inclusive & Ethical Leadership and Diversity, Equity and Inclusion in the Workplace certificates from the University of South Florida’s Muma College of Business.
Tiffany Roberts Co-Founder
Tiffany brings 20+ years of her own executive leadership experience, a B.S. in Psychology (cum laude, Regent University), and certifications as an ISSA Personal Trainer & Nutrition Coach, Mixxed Fit Instructor, and Life & Marriage Coach. She's an Amazon best-selling author — her book is Removing the Fragments of a Broken Heart — and is continuing her education toward a degree in Clinical Psychology.
There's no call center of analysts behind this — it's a small, deliberate operation that would rather do one thing honestly than three things loosely. Every report gets read by a Roberts before it reaches you.
Based in Suffolk, Virginia — working with clients anywhere.
Have a question before you dive in?
Send a message directly — goes straight to Donald.
Ready to see where you actually stand?
Pick the path that fits — it takes a few minutes.